GREEN
GREEN RETAIL SYSTEM
From the Green Retail System to the Online-Offline sales synergy
Our current commitments direct us towards the creation of a Global Green System in the world of traditional Retail, by means of an innovative approach that allows to connect offline and online sales.
Integrating multiple elements and components (Materials, Technologies, Finishes and High tech), to generate a possibly complete process, creates synergy in the global system since it eliminates unnecessary sectoral passages, thus obtaining savings on costs, time, transport and logistics and creating international turnkey services.
Innovation and eco-sustainability have a leading function to guide and coordinate all actions concerning materials / technologies / solutions / customization / assembly / packaging / transport / customs / certificates, supported by parameters of sustainability / transportability / cost-effectiveness / speed / safety / aesthetic credibility / flexibility, in order to achieve synergy between the aims of solidity / strength / lightness / ecology / transportability / easy fitting: all elements which are central in the international business.
The ongoing challenge is to create a synergy between online and offline sales, two essentially complementary and not necessarily competitive ways.
The table below shows the various sections of our system.
| Steps | Sections | Description | Features |
|---|---|---|---|
| 1 | Process | Industrial process | In-house facilities with technical departments for prototypes and productions with material processing (metal, wood, plastic) and with high level automation machines. |
| 2 | Craftsmanship | A highly specialized and creative department, made up of master craftsmen in the wood, paper and fabric sectors. | |
| 3 | Plastic processing | Plates or molds processing (injection, blowing and thermoforming) of plastic materials (PMMA, PC, ABS, PVC, PET, PC, PS, Bioplastics, etc.) | |
| 4 | Finishes | Painting (powder or liquid); Plating (oven or water); Printing (silkscreen or transfer); Special effects (gradient, holographic, fluorescent, textural); Flocking; Lamination with any type of fabric. | |
| 5 | Technology | Lighting | Lighting systems with LED COB (Chip On Board) technology and lenses with three different angles (25°, 35°and 45°), for indoors and outdoors use, recess-mounted or suspended, with high quality and efficiency and lower environmental impact. |
| 6 | Ledwall | Indoor and outdoor color LED displays, LED advertising displays, LED stage displays, even irregular-shaped LED display. The new see-through ledwall for retail shop windows facilitates visibility inside the shop. The products comply with the international standard certifications (3C, UL, TUV, EMC, CE, RoHS and ISO9001). The installation and staff training are handled by a worldwide operating technical team. | |
| 7 | Touchscreen | A switch between online and offline sales in three steps: acquisition of guided information, intuitive self-service research, entertainment with the product. | |
| 8 | Moving window | Building “ingenious” operations in a window display with the right methods and technology, with circular, horizontal, vertical, or combined movement, in a limited space. | |
| 9 | Innovation and Ecology | SUN D: 3D Printing | Creation and manufacturing with large-size 3D printers for off-scale “Props”, displays, furniture and showcases. |
| 10 | 3D Mannequin | Digital creation of a mannequin, with small or partial-scale printing for checks, tests and fitting in a short time, with the possibility of subsequent productions in shape, poses and flexible dimensions, or creation of the mold base for industrial production, in eco-friendly bioplastic PLA wire. | |
| 11 | Eco Shopper | Elaboration of 5 sustainable shopper models with different combinations of body and handle: FSC / PCW / Recyclable long fiber / Kapok / Recyclable short fiber. | |
| 12 | Services | Packing | The study and the research on packaging methods and materials to obtain reliability in multiple transport modalities in a global context. |
| 13 | Certificates and logistics processes | Creation of products that comply with international criteria, as well as locally adaptable to specific standards, taking care of transport and custom operations to ensure effective delivery to destination, with after-sales services, including technical assistance. | |
| 14 | Marketing materials | Implementation of continuous consumer marketing materials and articles for promotional events and gadgets. | |
| 15 | Project | Retail Contract System/td> | Design and implementation of a retail store: from a detailed project to the production of furnishing and decorative items, up to installation and after-sales services, especially in the East. |
| 16 | Online & offline | The connection of the e-commerce sale with the “experimental stores” combines the convenience of the online shopping with the uniqueness of the shopping experience that can only be enjoyed in a retail store, through dedicated events and entertainment. |
La tabella sotto riporta i vari aspetti del nostro sistema.
| SEQUENZA | DESCRIZIONE | CARATTERISTICA | ASPETTO |
|---|---|---|---|
| 1 | Lavorazioni Industriali | Strutture interne con reparti tecnici per prototipi e produzioni con lavorazioni dei materiali (metallo, legno, plastica) con macchinari ad alto livello d’automatizzazione. | Processo |
| 2 | Lavorazioni Artigianali | Reparto altamente specializzato, composto da mastri artigiani nel settore del legno, della carta e del tessuto ad elevato livello creativo. | Processo |
| 3 | Lavorazioni Plastiche | Lavorazioni in lastre o stampi (iniezione, soffiaggio e termoformatura) dei materiali plastici (plexiglass, ABS, PVC, PET, PC, PS, ecc.). | Processo |
| 4 | Finiture | Verniciature (a polvere o a liquido); Placcature (in forno o ad acqua); Stampe (serigrafiche o a transfer); Effetti speciali (degradè, olografici, fluo, materici); Floccature; Accoppiature con tessuto. | Processo |
| 5 | Illuminazioni | Impianti di illuminazione con tecnologia LED COB (Chip On Board) e lenti a 3 tipi di angolazione (25°, 35° e 45°), utilizzabili per interni ed esterni, ad incasso o sospesi, di alta qualità ed efficienza e minor impatto ambientale. | Tecnologia |
| 6 | Ledwall | Display LED a colori per interni ed esterni, per pubblicità e da palco, anche a forma irregolare. Il nuovo ledwall trasparente per vetrine retail agevola la visibilità dell’interno del negozio. Disponibili i certificati con standard mondiali (3C, UL, TUV, EMC, CE, RoHS e ISO9001). L’installazione e il training del personale avvengono in tutto il mondo. | Tecnologia |
| 7 | Touchscreen | Un valido switch tra vendita online e offline che avviene in tre step: acquisizione delle informazioni guidate, ricerche self-service intuitive, intrattenimento con approfondimento sul prodotto. | Tecnologia |
| 8 | Vetrina Dinamica | Costruzione delle opere “ingegnose” in vetrina, con metodi e tecnologia dedicata, con movimento in senso circolare, orizzontale, verticale o combinato, in uno spazio limitato. | Tecnologia |
| 9 | SUN D: 3D Printing | Creazione e produzione con stampante 3D di grandi dimensioni per “props” fuoriscala, display, arredo e vetrine. | Innovazione ed Ecologia |
| 10 | Manichini 3D | Creazione digitale di un manichino, con stampaggio in scala ridotta o parziale per studio e prove in tempi rapidi, con possibilità di successive produzioni di forma, pose e dimensioni flessibili, o creazione della base dello stampo per la produzione industriale, in filo PLA ecosostenibile. | Innovazione ed Ecologia |
| 11 | Shopper ECO | Elaborazioni di 5 modelli per una shopper sostenibile con diverse combinazioni tra corpo e manico: FSC/PCW/Fibra lunga riciclabile/Kapok/Fibra corta riciclabile. | Innovazione ed Ecologia |
| 12 | Imballo e Packing | Studi sulle modalità e sui materiali di imballo al fine di ottenere affidabilità in molteplici modalità di trasporto in un contesto globale. | Servizi |
| 13 | Certificati e processi logistici | Realizzare prodotti conformi ai criteri internazionali, nonché localmente adattabili agli standard specifici, curando i trasporti e le operazioni dogana per assicurare l’effettiva consegna a destinazione, con servizi post-vendita, comprese le assistenze tecniche. | Servizi |
| 14 | Materiali di marketing | Realizzazione dei materiali di marketing di consumo continuativo e di articoli per eventi e gadget promozionali. | Servizi |
| 15 | Retail Contract System | Design e realizzazione di un negozio retail: dalla progettazione dettagliata alla produzione degli articoli d’arredo e decorativi, fino all’installazione e servizi post-vendita, specialmente in Oriente. | Progetto |
| 16 | Online e offline | Collegare la vendita e-commerce ai “negozi sperimentali”, i quali uniscono la convenienza dell’acquisto online all’unicità dell’esperienza d’acquisto che solo in un negozio retail si può ottenere tramite eventi e intrattenimenti dedicati. | Progetto |
ECO SHOPPER
The shopper as a marketing material with continuous consumption has a fundamental function for brand communication. The continuous reworking of models for an always updated image and the high amount of usage make this item the protagonist in the search for recyclability with principles of ecology and sustainability.
Five brand-new shopper bags, totally sustainable with different combinations between body and handle.
- “FSC” model: Body made of FSC-COC (certified Forest Stewardship Council fabric); Handle made of RPET (recycled PET).
- “PCW” model: Body made of PCW (Post-Consumer Waste); Handle made of RPET (recyclable PET).
- “Recyclable Long Fiber” model: Body and Handle made of recyclable long fiber.
- “Kapok” model: Body and Handle made of kapok (recyclable cotton fiber).
- “Recyclable Short Fiber” model: Body and Handle made of recyclable short fiber.
Choose eco-sustainability for your shopper.
